Books have been a part of my life as long as I can remember. My mom would read to me and take me to the library all the time.
We would come home with a large stack of books that were filled with pretty pictures and words that would take us to worlds we could only imagine. Eventually, the stacks got smaller and the pictures faded away, but my love for books remains.
Children’s books have a magical ability to draw you in again and again. I have probably read Where the Wild Things Are a million times, but somehow I love it more every single time I pick it up.
The thing I like most about children’s books is that the images on the page tell the story! You don’t even need to read the words!
Illustrations in a children’s book help the child to understand what they are reading and you should be thinking about the images in your content strategy the same way!
This is going to be written as if you are a business owner, but the same concepts apply whether you have a business, write a blog for fun or just post on social media a lot and want it to grow.
IMPORTANCE OF VISUAL CONTENT
The human brain processes images 60,000 times faster than text. It’s no wonder your audience prefers images over a block of words!
With the rise of social media, visual storytelling is more important than ever, The saying “A picture is worth a thousand words” might as well be “A picture is worth a thousand impressions!”
Our brains form it’s first impression in 50 milliseconds and using images in your brand’s marketing strategy can ensure that that impression is a positive and memorable one.
People remember 65 percent of the visual data for 72 hours after seeing it, so that means if you are choosing good images that tell your brands story, they will be remembering you, your brand and your products for three days!
However, a good content strategy is more than just adding an image to your Facebook post. The visuals you choose need to be relevant and related to the information you are trying to share, just like the images in the books we grew up reading.
If You Give a Mouse a Cookie does a wonderful job of illustrating everything that the mouse asks for. For example, the mouse asks the boy for a glass of milk and on the same page, there is a drawing of the two of them in the kitchen, with milk on the counter.
As the reader, you clearly understand that they are in the kitchen because the mouse wanted some milk, without even having to read the words Laura Numeroff has written.
On top of that, people are more willing to share articles with visuals on social media than text-only articles.
Just imagine the impact incorporating relevant images into your content marketing strategy would have on your business!
KEEP IT SIMPLE
Creating images that are relevant to your written content and tell your brand’s story will require a significant amount of planning, but you want to make consuming your content as simple as possible.
H.A. Rey, the author of Curious George keeps things effortless by writing with simple words and short sentences, not only because kids have a limited vocabulary, but also to ensure that they finish the book and understand the message.
Adults understand more words than children, but they still have a short attention span, especially when online. The attention span of adults today is only 8 seconds! That’s shorter than the attention span of a goldfish!
You need to make content that is easy to digest, like infographics that make complex products easy to understand. It’s more interesting to present the benefits of using your product visually than it is with words in an article.
When using images, you want your audience to be able to follow along without reading the text and leave your blog post with an understanding of what it was about!
CAPTURE THEIR ATTENTION AND SEND A MESSAGE
The things you read as a child stick with you. I don’t know about you, but when I find myself in a tough situation, I find myself chanting, “I think I can! I think I can! I THINK I CAN!” just like The Little Engine That Could.
If your audience is skimming your content, trying to figure out if what you have written is what they are looking for, you better have something that captures their attention - and quick!
Having stunning images throughout your brand to convince your audience to read your content is so important. I would even go as far as saying that the images you use for your brand are just as important, if not more important than your written content.
Without those images to convince them to read what you have to say, they won’t know what problem you are addressing or the solutions you have to overcome it.
You want to do everything you can to get your audience to read your content and implement something into their lives that they learned from you because “Unless someone like you cares a whole awful lot, nothing is going to get better, it’s not.” (The Lorax - Dr. Suess)
When your audience implements something into their life that yields results, they are going to remember you and keep coming back for more!
1. Schedule a FREE phone consultation with me to discuss whether or not custom brand photography is right for you!
2. Get clear on the message you want to send to your audience.
3. Create visual content that is relevant to your message.